[background image] cozy office space (for a garment care service)
image of dealership history wall

Elevated experiences. Looking great.

Over 10+ years, I’ve collaborated with global hotels, creating tailored visual identities for each and developing a wide range of design assets.

From brand systems to marketing campaigns and guest‑facing materials, every piece was crafted to enhance the guest experience and reinforce each brand’s unique style.

Designing at Scale

With a strong design team, clear project processes, and ongoing feedback loops, we successfully managed multiple hotels simultaneously—ensuring each one’s unique look, feel, and voice was clearly understood and consistently executed.

Projects & Deliverables

image of a logo design process

Editorial

Led the team in producing print materials that communicate clearly and elevate the guest experience, ensuring strategic alignment across campaigns from flyers to catalogues.
image of branding materials (for a graphic design studio)

Evites & Digital Material

Directed the creation of digital invitations and online assets, coordinating workflow and feedback to drive engagement and maintain consistency across platforms.
image of content management strategy session

In-Room & Physical Materials

Oversaw the design and production of in-room collateral and physical touchpoints, guiding the team to deliver experiences that are both functional and memorable.
[digital project] image of case file on a tablet (for a legal tech)

Press & Campaigns

Managed the development of ads and media communications, aligning creative strategy with marketing goals to effectively promote offerings and reach target audiences.

Work in Action

Snapshots of projects where teamwork, process, and attention to detail shaped memorable guest experiences.

image of branding materials (for a graphic design studio)
[sneaker designer team member]
image of dealership history wall
[team]
More Work to Explore

Dive into more projects where I crafted solutions, led teams, and brought ideas to life for other companies.

View work